Reflection to Highlight Virtual Display Technology
WALTHAM, Mass., Jan. 5, 1995--Reflection Technology Inc., a world leader in display technology, will showcase its patented Scanned Linear Array (TM)(SLA) technology, featured in Nintendo's Virtual Boy (TM) game system, and will privately display FaxView (R) personal fax reader, a miniature fax accessory, Jan. 6-9, at Winter CES.
Nintendo will host Reflection products and executives within its CES pavilion, 6950, Room TBD.
In late November, Nintendo Co. Ltd. announced the acquisition of a minority interest in Reflection Technology Inc., of Waltham, a privately-held company. The agreement with Reflection marked the first time the video game leader has taken an equity position in a U.S.-based company.
Nintendo obtained exclusive worldwide licensing rights within the home entertainment video game market for Reflection's SLA technology featured in Virtual Boy, Nintendo's 32-bit, RISC-based virtual reality system. Reflection's virtual displays are miniature in scale, but appear full-size when held near the eye.
Combining two of these LED displays together in one processing unit, the stereoscopic Virtual Boy produces 3-D graphics with full depth perception and complete rotational movement.
"Nintendo is pleased to host Reflection Technology at CES," commented Peter Main, vice president, marketing of Nintendo of America Inc. "We look forward to cultivating this exclusive opportunity and strategic investment in Reflection's innovative technology."
"This business arrangement and the opportunity to participate with Nintendo at events such as CES places our display technology in front of millions of consumers," commented Al Becker, president of Reflection. "We are committed to the expansion of consumer electronics display products as well as wireless communications applications using our unique display technology."
Reflection's FaxView product will be privately shown at CES and is scheduled for shipment in mid-1995. FaxView supplies mobile workers with a solution for receiving faxes anywhere, anytime. When connected to a cellular phone, FaxView enables users to easily retrieve, read and store fax messages.
About the same size as a walkman and weighing 8 ounces, FaxView easily fits in the pocket of a traveling professional, enhancing the mobile office.
Reflection will host a media reception during CES in Las Vegas at the MGM Grand Hotel, Grand Garden Studio 9 on Saturday, Jan. 7, from 5:30 - 7:30 p.m. RSVP to media contacts.
Nintendo Co. Ltd., of Kyoto, Japan, is the leader in the worldwide $15 billion retail video game industry. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo's operations in the Western Hemisphere where more than 40 percent of American homes own a Nintendo system.
Reflection Technology Inc. is a world leader in virtual display technology and mobile messaging. Reflection develops and markets virtual displays and products that incorporate these displays. Reflection's patented Scanned Linear Array (SLA) displays are being used in a new generation of products that are expanding the horizon of the telecommunications and consumer electronics markets.
Note to Editors: Virtual Boy is a trademark of Nintendo. FaxView (R) is a trademark of Reflection Technology Inc.
CONTACT: FitzGerald Communications Inc. (for Reflection Technology)
Aline Thibault or Marianne Sabella, 617/494-9500
ext. 206 or 224 (Media contact)
Golin/Harris (for Nintendo)
Alison Holt Brummelkamp, 213/623-4200
REPEATS: New York 212-575-8822 or 800-221-2462; Boston 617-330-5311 or 80